The architectural envelope is an ivory casket with a pearly effect that draws from the chromatic tone of the floor’s stone tiling to project its terse and tactile materiality onto the walls.
The result is a main hall divided in two primary consecutive areas, one for watches at the front and the other for jewelry at the back.
The floor acts as memento of a preexisting design, an objet trouvè, a stone weft that rebels against the new stern orthogonality imposed by the bright cuts of the main volumes, as if it were an overlying carpet.
The luminescent crystal layer, covering the entry room wall, contains a metal mesh woven in a diamond pattern. It spreads a platinum brightness all around, reproducing the dynamic rhythm of the opposite shop windows on its reflective surfaces. Floating pairs of orthogonal black shelves branch out from it like sculptural glossy solids over a diaphanous and evanescent backdrop with a three dimensional effect.
The display windows are dark volumes acting as time capsules that morph the perception of the interiors. Each is a prism cladded in black mirror, holding within the glass a luxurious vertical tapestry of golden and iridescent metallic mesh.
The reflectance of the dark mirroring crystal panes creates a virtual bow-window effect that multiplies the natural light towards the interior side of the street windows.
The display cases are thin and lightweight, in orbital polished brass, to showcase with extreme consideration and sober elegance the artisanship and exclusivity of the products.