The strategic team completes an in-depth analysis of the brief and expressive codes belonging to the brand by elaborating values and identifying the positioning and goals.
BRAND DNA
The creative team explores the imagery vision of the brand by activating a series of conceptual and formal drivers that describe the tangible identity. The result is the projectual synthesis that translates the values of the brand into real space and design.
Design vision
The technical team develops and completes the execution of the project, tranferring the matrix of the correctly implamented forms and concepts working close with the contactors in order to supervise production and quality control.
FROM THE SHAPE
TO THE ESSENCE
Implements in partnership with selected contractor with strong track-record and expertise in internationally integrated eco-management and sustainable production phases.
SPACE AND PRODUCT
BECOME REAL
Newtone studies
brief analysis
workshop
strategic concept
new business model
customer experience
business plan
positioning
benchmarking
Newtone creates
concept
creative drivers
design vision
design
preliminary project
furniture selection
product design
communication
Newtone develops
project management
technical design
production analysis
contacts management
authorization
executive project
operative manual
roll-out
Newtone realizes
prototyping
production
mounting
general contractor
works of construction
construction supervision
cost analysis
logistics