Formula
Newtone offers a new design methodology through an innovative vision of creative process and phases of implementation.
Each brand has its unique rules, just as the dna. Newtone analitycal approach gathers all the essence and tangible brand values creating the ideal space to represent the product itself.
Newtone transforms brands into spaces and products by orienting its services towards the dna of the brand, outlining the tangible identity through a scientific and creative methodology, transforming and coding the values into a design that enhances the physical expression and brand experience.
Dna is at the center of our goals and the main focus of our analisys, as it contains the values that need to be expressed and tranferred into the project.
Our field of action expresses the concept of an extended brand:
A place is a brand as per territorial, social and stylistic homogeneity.
A person is a brand as an individual with unique codes of expression.
Newtone studies
Analytical phase : Brand DNA
The strategic team completes an in-depth analysis of the brief and expressive codes belonging to the brand by elaborating values and identifying the positioning and goals.
Newtone creates
Creative phase : Design Vision
The creative team explores the imagery vision of the brand by activating a series of conceptual and formal drivers that describe the tangible identity. The result is the projectual synthesis that translates the values of the brand into real space and design.
Newtone develops
Executive phase : FROM THE SHAPE TO THE ESSENCE
The technical team develops and completes the execution of the project, tranferring the matrix of the correctly implamented forms and concepts working close with the contactors in order to supervise production and quality control.
Newtone realizes
Implementation phase : SPACE AND PRODUCT BECOME REAL
Newtone implements in partnership with selected contractor with strong track-record and expertise in internationally integrated eco-management and sustainable production phases.
