Intervista a Marco Michele Rossi, creative director di Newtone, Interior Design Magazine USA
Has this project allowed you to put into practise an already existing idea, theory or concept? Has it presented any new conceptual challenges?
The idea was latent in the needs of the customers, IngDirect was an online bank that intended on become visible and physically visitable, which you can walk in to, shake someone’s hand and smile while talking about your savings, and above all becoming a bank which would visually translate the IngDirect brand. The concepts we looked to convey were all contained in the values of the brand – low-cost/high-value, transparency, innovation, linearity of process, paperless, relatability, easily accessible services, radiance, welcomeness, putting the client at the centre of attention.