The lighting relies on simple elements, casting the stands’ shadows on the walls and creating decorative patterns.
A system that produces geometric shapes springing from lines and light.
Within these display structures, the product acquires a more distinctive identity, as if it were a painting in an exhibition. Each recess or frame draws attention to the uniqueness of a style and its variations in the matching of product and collection.
Herschel is adventure, travel, style and freedom.
The wireframe system becomes a versatile tool, ready to tell a story by depicting it in each individual display unit, whose theme is further revealed by a visual communication element, characterizing a diversified “total look” in every exposition.