Worldwide Communication in Store Design by Newtone
Cinzia Azimonti – Design & Construction Senior Manager MBE Italia – presents “Red Ribbon”, the new MBE graphic communication in store – interview published on MBE Franchising News | Tendenze e cultura del franchising
Newtone designs the new holding system of graphic communication in store for 1500 MBE stores worldwide, leader in the freight forwarding and digital printing.
The project consists of a red ribbon that wraps around the space of the front office, and leading all the new informations, services and products, entirely designed according to a logic of immediate visual perception, based on color coding, icons, and texts tha tells a story of a new brand identity.
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