ABOUT

Marco Michele Rossi

Design director

He has designed and built successful projects, achieving praise at an International level. His analytical and operational methodology steers towards the decoding and conveying of a brand’s primary values, in order to define the rules of a habitable identity, and to express it in form and content via a design project. His vision develops through the actualization of a synergistic formula in the relationship between space, design and communication, in the stylistic fusion of materials and functions of a space that is being rearticulated as a new integrated communication medium, by employing advanced technology and language. Marco Michele Rossi was born in Varese in 1964. After obtaining a Degree in Architecture & Urban Planning at the Milan Polytechnic, he started his career in product and interior design, in Gianfranco Frattini’s studio. From 1991 to 2004 he worked with Matteo Thun. In this studio he left his unique mark on many international retail chain projects, including Missoni and Porsche Design flagship stores. He was also part of the team designing some boutique hotels which stretched the consolidated rules of architecture and interiors. He then moved to Crea International as Creative Director for five years. Of its many projects, the most important one was the Che Banca’s branches. In 2010 he founded Newtone. He was professor of Retail & Interiors at Milan’s European Institute of Design (Istituto Europeo di Design) and he taught a course at the Master in Design Management studies created by Il Sole 24 Ore Group.

Alessandra Salvalajo

Managing director

She graduated in architecture from the IUAV in Venice after a period of study at Bath University (UK).
She combines the practical skills of entrepreneurial training with different work experiences in the fields of architectural design, communication, cultural promotion.
She deals with the technical, administrative and commercial management of the family’s construction and real estate activities, following the renovation and conservative restoration of buildings of high historical and architectural value.
For over twenty years She oversaw the cultural promotion of Architettando, with the foundation and management of the press office, curating design and architecture exhibitions that have featured in sector publications.
Managing and marketing director of Villa Molin in Padua, a Venetian villa designed by the architect Vincenzo Scamozzi, she takes care of the activity of visibility on social media, resource management and event planning and cultural promotion, taking care of guided tours with great attention to inclusiveness and the relationship with the territory which in a few years have allowed the villa to become a reference point for tourism in Padua.
In her work she tries to pursue beauty as care and attention in every aspect of the creation of a work.
Team worker, skilled enterpreneur, art lover, elegance addicted.